The Benefits of Search Marketing
 
Traffic
Search Engines are the number one method for driving traffic. (IMT Strategies)
 
Sales
55% of online purchases originate on sites found through search listings (NPD Group)
 
Reach
"169,400,000 people in the US access the internet.  92% of these people query search engines" (Nielsen-Netratings)
 
Branding

"Search listings are eight times more likely to be remembered and 20 times more likely to be clicked on than banners or buttons". (NPD Group)
 
Effective
Consumers are 5 times more likely to purchase your products after seeing search listings versus banners. (NPD Group)
 

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